A Bristol-based wordsmith with more than a decade at the grassroots of newspaper, magazine and online publishing: the findings, musings, ramblings, rants and raves of a British media man, aimed at highlighting best-practice in all things content.

Previous projects have included daily newspaper Business Editor, Managing Editor of a magazine publishing firm, content creator for the likes of Apple, Mitel Networks and Nestle, commercial copywriter for companies including NFU Mutual, Baxi Group, Signpost Hotels and Calor, whilst more recently setting up and launching a social media division for a UK-based digital marketing agency. I helped the agency to then win £250,000 related corporate-level new business in 12 weeks. Nice.

You can also see more of my thoughts on the way words work here here, here, here, here and here updated on a regular basis.

This space is informative, upfront, honest, educational, lively, occasionally entertaining, and – if you’re a fluffy PR – brutal.

© Bristol Editor, 2010. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Bristol Editor with appropriate and specific direction to the original content.


14 Responses to “About Bristol Editor”

  1. Jed Hallam said

    Your advice to PR people post actually made me belly laugh. I’ve been sat next to PRO’s before and heard that conversation pretty much verbatim!

    Do you mind if I post a link and a (friendly, of course) riposte on my blog?


  2. bristoleditor said

    Hi Jed

    Please feel free to post a link – I will, in turn, visit your blog and have a peek, of course.

    Thanks & best wishes,

    Bristol Editor

  3. Here we go again..

    I’m not unsympathetic to Bristol Editor but we can’t blame the deteriorating relationship between journalists and PR types entirely on Rubella and her sisters. After all it’s clients that choose these fluffy PROs – usually following the pointless but aptly named ‘beauty contests’ they sometimes expect PR companies to indulge in.

    I don’t play these games any more and I firmly believe that such clients deserve what they get -or don’t get.

    But I digress. Having worked on a couple of daily papers, I know a bit about tight deadlines, and I usually do research my publications before making an individual approach to the one or two carefully selected titles that I think will be most interested in my client’s story.

    These days, once I do actually get to speak to a journalist on the relevant publication, they are increasingly likely to say ‘Yeah – just bung me over a quick press release’ – before I have have even finished my first sentence, thereby indicating to me that THEY are not really listening.

    Nobody has time for lunch any more – that has been established – and, as for emails, Bristol Editor, like most editors, gets hundreds every day. People don’t read their emails so why invite more?

    I haven’t written a press release for years but, when I did, they usually got revised by clients and clients’ lawyers and along the way rapidly lost all interest, all topicality, and most meaning.

    Isn’t it time to admit that (outside the world of hard news)the only purpose of a press release is to pacify a client who doesn’t really understand the press?

    I do actually wonder sometimes how editors decide what to publish now. They are clearly too busy to meet us, talk to us on the phone, or read what we send them – and they don’t have time to leave the office and research the stories themselves.

    I know there are fewer pages to fill than before but surely they don’t they just ask the office junior to select a few press releases at random?

    Working with journalists used to be so much simpler – and way more fun.

    Nick Couchman

  4. bristoleditor said

    Hi Nick

    Excellent inputs, many thanks for your rounded, intelligent and savvy comments. Pleasure to read.

    I guess the only reason a journalist may give the indication at times that they are not listening to a PR pitch is probably because they have been phone-battered for weeks, months or even years by bad PRs doing nothing more than a quick editorial salesman job with a poorly-polished editorial turd of a story for Press consumption…if you’ve worked in newspapers, I am sure you’ve seen this in action.

    Another point you made which drew my attention:

    “Isn’t it time to admit that (outside the world of hard news)the only purpose of a press release is to pacify a client who doesn’t really understand the press?”

    Good point, too. I would say that if a PR has to ‘pacify’ a client, they might want to re-visit their rosta of clients…? Surely, a good PR will lead and run the client account, without accepting the inexperienced bullyings of a business client? Just a thought.

    Thanks again for your inputs Nick.

    Bristol Editor

  5. All good feedback – I can feel a blog coming on.

    Surely its more about the relationship and less about the release? 🙂

    I’ve never thought the “did you get the release” telephone calls did much good really!


    • bristoleditor said

      Thanks Matt!

      In an ideal world, I would say that the relationship is strengthened over time by excellent releases, thus removing the need for pestering ‘did you get the release’ phone calls…but, as we know, the ideal is very far removed from the actual reality of the majority of poor PR delivered in the UK.

  6. […] Fail: My sympathies to this editor’s plight Gutted I’ve never found this blog before […]

    • bristoleditor said

      Many thanks!

      Pleased that you find Rubella interesting, amusing and insightful – i wish she were just a figment of my editorial imagination, but unfortunately she’s real, she’s out there in plentitude, and she’s delivering awful PR to a newsroom near you!

  7. As a too-old-to-be-fluffy flack, I hope someone pays attention to your clever advice. I’m stealing a link for my blog.

  8. bristoleditor said

    Hi David

    Many thanks for your kind comments – feel free to link away! Glad that a PR can see value in my editorial rants.

  9. J said

    I like this blog. Keep it up

  10. bristoleditor said

    Many thanks!

    Do you have your own blog? Please link it here, so the readership can look at your work too!



  11. Fantastic work on the blog so far. Really appreciate the work you put in and the honesty. Thanks.

  12. bristoleditor said

    Hi Paul

    Really pleased you’re enjoying the blog – the content is still king, as you can see! Happy to help spread it.

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