Once again, the power of social media is revealed…

January 14, 2010

…on a number of levels.

Cutting right into the Haiti earthquake coverage, as discussed here, it’s been clear over the last 24 hours that the impact and reach of social media tools – where standard journalism techniques have failed  – is proving further to uncover the power of social media in our lives.

Not just for chat. Not just for networking. Not just for promoting products and services. But for reporting on events, for being a window to the world on the horror of another natural disaster. We’ve seen social media platforms transformed in the last year on more than one occasion, and in doing so, our eyes have been opened to another level of possibilities.

So, when one of your clients, friends, or the hardened Hack sitting next to you in the newsroom says “What a waste of time” the whole social media world is, maybe it might be worthwhile to remind them of today’s inherent value given via social media.

Here’s an example of connecting online at the very deepest human level. Bravo.


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