Nostalgia’s great, but digital journalism is better

November 19, 2009

A wholehearted thumbs-up to Freelance Unbound here – a great blog.

The ‘then’ and ‘now’ list of how journalism operates after the progression of online activities is a gem. If there are any old-school editors out there who needed convincing of the benefits of a digital approach, this list is the defining moment in the era of a new era in how journalism is sourced, crafted and distributed.

Really powerful stuff – for those that are able to listen and rise above the fear of what is happening to out-dated newspaper business models. The digital approach makes so much common sense – after all, it’s all about market demand.

Media publishers in the States have learnt these lessons in the last 18 months, and the hard way: it could even be argued that our American editorial counterparts have suffered far more horrendous losses and cutbacks than those in the UK at the hands of the global recession. And we see the USA media sector bouncing back with innovation, open-mindedness and a willingness to try different business models, embrace digital opportunities, and move into the next evolutionary stage of journalism.

But hey, I am biased as you know.

Having seen Northcliffe Group slam down their digital ‘this is’ series of online offerings back in 2000 and watching bloody good journalists losing their livelihoods as a matter of course from London-based number-crunchers and an appaling lack of sales ability in the advertising departments (there was no global recession for them to hide behind then), it strikes me that it could be more about a non-willingness for the newspaper managers to adapt than it is about a changing and migrating audience.

But that could just be me being cynical.

Surely, on balance of probabilities, moving forward with digital journalism is better than wallowing in editorial nostalgia?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: