Social media makes inroads to older audiences

November 3, 2009

Interesting statistics here today highlighting the rise of older audiences engaging across a range of social media platforms.

Interesting, in particular, for journos as this indicates that the ‘faddish’ nature of social media as initially discussed by traditional newsroom management is not accurate.Not accurate at all, in fact.

It appears that the age range of tweeters bloggers and facebookers is aligned closely to the age range of newspaper readerships – except these same readerships are now accessing free news content online, unfortunately, rather than via paid printed news.

Another area of concern for media-land could well prove to be the fact that platforms such as Twitter anticipate leading the news agenda within the next 12 to 18 months: look at the pick-up on Stephen Fry’s publicly-aired near-step-down from tweeting this week.

The fact that this tweetathon made National news headlines surely points the way which journalists are being forced to source and share news items. After all, if social media is making the news, surely engaging with social media is also a must?

Unconvinced?

Where will traditional newsrooms be in 18 months? If they’re continuing to bury their collective heads in the sand, the future will be bleaker than the last 18 months. And God knows, that’s been bad enough for 1000’s of journalists in the UK already.

As I’ve said before – stop moaning, start upskilling, and embrace digital. Either that, or a career change. Choice is yours. Enjoy.

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2 Responses to “Social media makes inroads to older audiences”

  1. […] Social media makes inroads to older audiences « Bristol Editor’s Blog Where will traditional newsrooms be in 18 months? If they’re continuing to bury their collective heads in the sand, the future will be bleaker than the last 18 months. And God knows, that’s been bad enough for 1000’s of journalists in the UK already. (tags: socialmedia twitter) […]

  2. bristoleditor said

    Hi Sarah

    Many thanks for the link – much appreciated. Pleased it was of some use!

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