The reader decides the content – inspired or insane?

September 22, 2009

Re-posting this one following the recent Oxford Social Media Convention and the ongoing debate regarding paid-for content: which saw a measly 5% of readers polled today stating that they would pay for news content: the rest are already heading off to the nearest free news site for their daily news digest…if the readers decided the content, perhaps they would value it more…


Readerships deciding content? Novel idea. Could it take off? Time will tell, according to this story from Paul Bradshaw’s blog.

One of the main USPs of recently-launched London-based aims to be allowing readers to vote for the content to be used. Giving the readership control of the content online, and letting bloggers integrate directly with the news stream.

Interesting. Truly exciting and coming from a UK publisher, too. Despite the reliance on advertising as a revenue stream, the site aims to offer an alternative view on the selection and dissemination of news. Moving away from traditional editorship.

As a balanced, objective editor, I can see the pros and cons here: it’s a fascinating proposition. You decide on its merits.


4 Responses to “The reader decides the content – inspired or insane?”

  1. J said

    Recommended: The Cult of The Amatuer. The argument that I have got from the book, so far, is that the age of the expert, the editor, the journalist, the proffs, the lawyers, doctors is being weakened by the rise of billions of web voices who all stake their claim of the truth. People moan at the traditional media, but they should fear the end of the bread and butter work of the journalist. A world without journalists is a worrying one.

  2. bristoleditor said

    Good points well made.

    It’s not so much that the donkey-work is down to journalists and journalists only, more that the world is changing in such a way, journalism has to also change to survive, thrive and develop alongside other ways of passing on information.

    Weakened or strengthened? Not sure which, here.

  3. j said

    I think we’ll know that in 20-30 years maybe. Certainly is uncertain times!

    • bristoleditor said

      Many thanks, and I guess the most frustrating element is to see an unwillingness for the traditional publishing model, from many in the UK, moving with the times. Sigh.

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