The changing relationship between news and blogs

September 20, 2009

And it’s changing rapidly, according to this item.

The proliferation of blogs is opening up the news gathering and sourcing process, and many traditional journalists see it as a threat, not an opportunity. For my own NCTJ training and background, I view anything which adds value to a story or debate a good thing – particularly if it comes from the grassroots level, the readership. The audience has a valid say too, you know.

More so, if we claim that as media representatives the only valid editorial inputs come from the trained Hacks sitting in out-dated corporate publishing structures, rather than acknowledging the inherent value and relevance of those on the ground, actually in the news itself, we are limiting the full scope of what journalism can be in the future. The debate needs to be open.

Maybe, as the increase in PR copy into newspapers and magazines continues  – and let’s face it, with recession comes editorial cutbacks, forcing editors to rely more and more on whatever the PRs push in front of them – we’re going to come to rely on the other avenues of valuable copy contribution. I’d trust a blogger’s inputs above a PR’s on any deadline today.

I happen to believe that blogs and tweets are an incredibly-usefly part of the stream of news and feature input into any newsroom. But then again, you may be an old-school Hack who isn’t used to being challenged by the readerships, and who thinks you have the sole rights to conveying the news. It’s a brave new world online, jump in, the waters lovely.


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