The reader decides the content – brilliant or insane?

July 15, 2009

Time will tell, according to this story today from Paul Bradshaw’s excellent blog.

One of the main USPs of newly-launched London-based aims to be allowing readers to vote for the content to be used. Giving the readership control of the content online, and letting bloggers integrate directly with the news stream.

Interesting. Truly exciting and coming from a UK publisher, too. Despite the reliance on advertising as a revenue stream, the site aims to offer an alternative view on the selection and dissemination of news. Moving away from traditional editorship.

As a balanced, objective editor, I can see the pros and cons here: it’s a fascinating proposition. You decide on its merits.


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