Journos need to re-brand to survive

June 8, 2009

According to this post from Roy Greenslade they do, at least.

Fascinating experience for American media, as journalists are seen signing up for the TrueSlant site, whereby payment is given to journos based on how much traffic their stories and links gain – creating a concrete relationship between journalists, readerships and advertisers. And the site appears to be doing well, on all levels. At least it’s still content-driven.

Maybe we have a lesson here for the British media, but somehow I can’t see the average UK journo embracing it.

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