Journos hack into corporate PR

June 5, 2009

It appears that all is not lost for redundant American journalists, according to this today.

With many more thousands of US media being forced to leave the newsrooms than ever before, the post by David Walker highlights interesting developments for the Press there; and also for British journalism, if old-school print English hacks are willing to follow the lead of our entrepreneurial American media cousins.

The loss of journalism jobs, as in purely editorially-based jobs, has been immense and devastating in the USA: in recent months, the effects of global recession have hit the USA’s media far harder and quicker than anywhere else.

But the speed of enterprise and sourcing alternative work has also been staggering, as Walker’s post highlights. Journalists are moving into corporate-land, producing content, films and blogs, delivering outstanding editorial to the Media on behalf of Mr CEO. Our redundant journalists could learn a lesson from this.

Whilst corporate comms has been seen as a barron landscape for a trained journalist, it represents a rich picking: as Brian Storm, founder of US-based MediaStorm, points out: “A PR message has no authenticity. It won’t go viral. Organizations are looking for a new way to get their message out, and journalists can play a role in that.”

I know if I was looking to work in a stable, financially-rewarding and challenging commercial environment, the choice of an over-worked, under-paid, massively non-appreciated newsroom would hold far less appeal than a contemporary, profitable and engaging boardroom scenario for me. That, and the prospect of an above-average industry-level fee, of course.


2 Responses to “Journos hack into corporate PR”

  1. billcode said

    but how unsatisfying at the end of a day’s slog…

  2. bristoleditor said

    Hi Bill

    Thanks for the input…

    possibly unsatisfying, but a day in the newsroom is not always satisfying…particularly when the number crunchers and management decide to drop editorial staff above a 3 percent profit margin…just an example…

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