Publishers turn to iPhone to boost sales

May 27, 2009

Interesting times we live in.

Thankfully, not all publishers have buried their heads in the sand to the increasing rise and rise in demand for digital, online, immediate and apps-based content: according to this story today, two of the UK’s largest publishing houses have utilised solutions from the digital age, including an iPhone app deal, to increase their readerships and bring more attention to their offerings.

Long overdue, in my opinion.

Audiences are demanding their content in different ways – the lesson of the newspaper publishers in the UK provides a clear example of how not to respond to market forces. Perhaps Random House and Penguin will lead the way.


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