Inside tips from the newsroom

May 21, 2009

Even with the depressed state of the Nation, editors still need, want and demand News. And we still need to be supplied with excellent content and images to feed our readerships. So how can you guarantee you’re hitting the headlines? Try these tips:

1. Get inside your business and uncover newsworthy stories. Don’t make stuff up, or create spin. Uncover the people news.

2. Make sure you get your content professionally written and supplied to us with professional images taken by a professional photographer – note the word ‘professional’ in there? That’s because you need to give a professional representation of your business to us: saving money and cutting corners sends out the wrong messages to us. Obvious, really.

3. Research your target newspapers, magazines and online sites throughly – you need to know who is writing what, where and when before you try to sell us your PR. Anything less is nothing short of media relations suicide.

4. Be persistent – you may well need to contact, re-contact and re-re-contact before you get the result you’re after.

5. Respect deadlines – always, always, always ask us if we’re on deadline BEFORE you launch into a pitch.

6. Give us what we want, and within the hour. Trust is rapidly built with us by you delivering the goods on deadline.

Even if you maintain the above Tips only, you’ll go a long way to building great media relationships. Try it!

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