Flagship magazines falling like flu victims

April 28, 2009

As the future of Earth’s population seems in peril this week, so the world of publishing mirrors the trials and tribulations here today in another fight for survival. Flagship business magazine Portfolio is facing the chop, less than two years after a £68 million global launch.

The glossy publication, with a respectable readership figure of more than 410,000 has been unable to fight off the swarming mass of rival titles such as Forbes, Fortune and Business Week in the States. A sad day for business-to-business publishing indeed.

Questions will undoubtedly be raised as to the future fortunes of Wired UK, launched by the same publisher last month. Wondering, here, whether any offline publications will survive the ravages of online devleopments over the next decade…marching ahead with all the virulence of the current flu virus.

You toss the coin, I’m calling Heads for the internet I think.

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