American digital success shows British Press the way forward?

April 24, 2009

Digital success is a crucial component in the future of newspapers – and this story from across the Pond confirms it today.

In the battle for readership attention, taking content online, delivering true, focused, powerful, balanced journalism online may well be the only way to preserve and protect the current newsroom as we know it. The American Press has learnt the lesson the hard way, and is adapting appropriately. The British Media are somewhat slower, it appears.

Ask yourself this question: as a contemporary journalist, would you ever work in a print-based newsroom again? Maybe we won’t get the choice to even consider that question within the next decade.

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