How to win clients with simple editorial strategies

March 13, 2009

Keep it simple – that’s today’s motto.

Whether you are:

1. Writing editorial

2. Pitching for new business

3. Creating copy for a blog, website, editorial consultancy proposal

4. Updating website content and images

5. Looking to integrate your online and offline editorial promotions

6. All of the above

Keep it simple – as is superbly highlighted here in this post. When, for example, as an Editor a press release arrives with more than one simple, strong, clear, focused message…guess what…yep, that’s right, we switch off and bin it.

Same thing with prospective clients and new customers: if your content is rambling, confused, elaborate, pretentiously-worded, trying too hard, and just plain difficult to read, the prospect is switching off too. And once your editorial has lost a target, they’re not coming back. Ever.

A great post, with some really useful hints and tips from  Adam Singer. Fantastic.

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3 Responses to “How to win clients with simple editorial strategies”

  1. Cheers for the compliment, glad you enjoyed this.

    Adam

  2. Liza said

    The style of writing is quite familiar . Did you write guest posts for other bloggers?

  3. bristoleditor said

    Hi Liza

    Thanks! No I don’t, but always open to offers.

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