Stop writing sales copy – start giving instead!

March 2, 2009

Have you worked it out yet?

The true importance and meaning of great content, that is. And let’s be honest here, it’s content which drives the dominates the sales of newspapers, magazines, adverts on blogs…basically, without the substance of content to push sales, forget it.

Great post here confirming this simple and inescapable truth. It is editorial content which continues to push and increase the poularity of certain sites, blogs and online forums as we see the inexorable shift for redership demand further and further onto the online medium. The days of newspapers enjoying the audience attention monopoly are long gone. Forever.

And Dave Clark‘s great post on highlights how to be truly effective as a content provider – whether that be in the form of journalist, feature editor, online marketer, blogger…it all boils down to the same thing. Forget about me, me, me.

The only way to be noticed, effective, positive, and ultimately profitable in the content generation game now is to focus on your reader’s needs and wants. It is all about them, not you. Stop using hackneyed selling techniques – if your website is a poorly-veiled sales-type window shop, get ready for your competitor’s contemporary blog and interactive online presence to blast a significant hole in your sales in the next 12 months.

Content which informs, adds value, solves a problem: this is the best way forward for you if you need to have a commercial presence on the Web. Anything else will be passed by as your potential customers look for solutions and services.

So, on balance, as a content generator – bravo to copyblogger! Fantastic points well made. Forget about you – embrace giving.


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