Newspaper history in the making…or breaking

January 13, 2009

Food for thought here as Jeff Jarvis discusses the ground-breaking news that the online advertising revenues of the Los Angeles Times are now, according to Editor Russ Stanton, sufficient to cover the entire newspaper’s editorial costs – for both print and online newsrooms within the organisation.

This marks the making, and potential breaking, of print newspapers as the online medium surges ever forward in 2009.

Before us ‘contemporary’ media folk get too excited, however, Jarvis highlights a number of mitigating factors – such as the culling of the LA Times newsroom from 1,220 editorial staff to 660 – which have led to the historic point in newspapers today.

It will be interesting to see how the British Press, including the vast Trade Media sector, respond to this development.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: