Iain Hepburn’s on the money about Twitter and PR…

…and here’s why.

Great post concerning the value of Twitter and PR, widening out into a larger discussion about how journalism sees Twitter in terms of news value and the stream of PR.

The particularly relevant point for me is how, according to Iain, content and PR-promoted content might be valued in relation to how many times is it re-tweeted. Usurping the traditional ‘column inches’ metric for old-fashioned PRs to ‘wow’ clients with.

Content is still king, as highlighted in Iain’s post. PRs need to remember this. Places like Twitter never forget this.