Top 10 ways to win an Editor’s attention – and keep it
October 4, 2009
Here’s a starting point: if I had to define the Top 10 things to remember in delivering good PR to the media, they would be:
1. Remember it is the story that counts, not the ego
2. The editor is not your pal, he is a media professional looking for editorial of interest to a discerning and fussy readership
3. Your PR will be competing with many other stories and news items hourly
4. Make sure you have something different, interesting and unique to offer
5. Get to know your target publications and media thoroughly before you make any direct PR-based contact
6. If your PR gets knocked back the first time, deal with it. Be persistent and take a different angle next time
7. Make sure you supply outstanding images with all PR submitted
8. Remember that there are different rules of media engagement for online vs. offline media
9. PR yourself widely, across as many sources, publications, forums, blogs, tweets as possible
10. Get ready to deliver consistent, month-after-month PR. One-off hits usually under-deliver
