Paid content ‘to provide £ millions’
June 26, 2009
At least, that’s what the top brass at Journalism Online are predicting from their latest paid-content business model.
The story on the Guardian’s Digital Content Blog makes for interesting reading: not least due to the optimism, foresight and unshakeable belief the Journalism Online founders have in the model, but also in their faith in the micro-payment niche which appears to be growing in poularity amongst online publishers. This has, I think, real implications for all businesses looking to increase revenues, attention and loyalty via online content and associated offers: heck, look what it’s done for Apple.
What I am really pleased about is the simple fact it all comes back to quality content.
