May 21, 2009
Even with the depressed state of the Nation, editors still need, want and demand News. And we still need to be supplied with excellent content and images to feed our readerships. So how can you guarantee you’re hitting the headlines? Try these tips:
1. Get inside your business and uncover newsworthy stories. Don’t make stuff up, or create spin. Uncover the people news.
2. Make sure you get your content professionally written and supplied to us with professional images taken by a professional photographer – note the word ‘professional’ in there? That’s because you need to give a professional representation of your business to us: saving money and cutting corners sends out the wrong messages to us. Obvious, really.
3. Research your target newspapers, magazines and online sites throughly – you need to know who is writing what, where and when before you try to sell us your PR. Anything less is nothing short of media relations suicide.
4. Be persistent – you may well need to contact, re-contact and re-re-contact before you get the result you’re after.
5. Respect deadlines – always, always, always ask us if we’re on deadline BEFORE you launch into a pitch.
6. Give us what we want, and within the hour. Trust is rapidly built with us by you delivering the goods on deadline.
Even if you maintain the above Tips only, you’ll go a long way to building great media relationships. Try it!
May 18, 2009
…or, at least, according to a contact of mine, in Bristol at the moment a publishing house is just about to.
Heard through the grapevine of a Bristol-based business magazine publishing house today which has made redundant its editorial department. Nothing new there, we’ve seen hundreds of UK journalists made redundant in the last six months.
But here’s the kicker.
The magazines are still, allegedly, to be published. Each and every month. But who, you may ask, is going to provide the content for the two monthly 94-page, sector-leading, business to business magazines? According to my contact, the Managing Director is doing it. A highly-trained…salesman, no less. The competing magazines must be rubbing their hands with glee today.
Yep, this publishing firm – in the middle of the Media Gem of the South West that is Bristol, with its increasing commercial community, excellent workforce availability and proximity to the business hubs of London, Birmingham and Manchester – is going to lose its full-time editorial staff and write the copy for its publications. In-house. By the very own MD’s hands. Without any training or journalistic knowledge. Using press releases only. No exclusives. No researched features. Oh dear.
Myself and my contact have placed a sweepstake – he reckons the firm will go down in six months. I estimate three. Your guess?