How to win clients with simple editorial strategies

Keep it simple – that’s today’s motto.

Whether you are:

1. Writing editorial

2. Pitching for new business

3. Creating copy for a blog, website, editorial consultancy proposal

4. Updating website content and images

5. Looking to integrate your online and offline editorial promotions

6. All of the above

Keep it simple – as is superbly highlighted here in this post. When, for example, as an Editor a press release arrives with more than one simple, strong, clear, focused message…guess what…yep, that’s right, we switch off and bin it.

Same thing with prospective clients and new customers: if your content is rambling, confused, elaborate, pretentiously-worded, trying too hard, and just plain difficult to read, the prospect is switching off too. And once your editorial has lost a target, they’re not coming back. Ever.

A great post, with some really useful hints and tips from  Adam Singer. Fantastic.